E-Commerce
Skin Route App
Skin Route is an innovative digital platform meticulosly crafted cater to the ever-evolving skincare market.
Problem
The skincare market can be confusing and overwhelming, with numerous products making big promises. It's tough to find the right routine for your skin among all these options, which can lead to disappointment and wasted money.
Solution
Skin Route App simplifies skincare shopping. By considering your unique skin characteristics and concerns, it suggests the best products tailored to your needs.
User Research
We conducted quantitative research by creating a survey that had users answer questions about their experience with skincare shopping apps. We expanded upon my original survey questions to create interview questions that would evoke more rich and in-depth responses from users. We aimed to understand the "why" behind users' decisions.
Impact
We emphasize the tangible impact achieved through thoughtful design choices. To address user pain points such as complex navigation and unclear product descriptions, we embarked on a journey to enhance the shopping experience. By streamlining navigation, improving product descriptions, and offering personalized recommendations, transformed these problems into delightful interactions, resulting in a user-friendly platform that exceeds expectations.
After the a/b test, we got results that the usage experience was easy and understandable. Users also stated that they could be satisfied with this experience and use the application again.
