Food & Beverage
Serenitea Branding
Serenitea is a tea brand which tranquility meets flavor. We build a warm, alive and intense theme for them.
Process
Serenitea is a 100% organic brand that provides you with an escape from the hustle and bustle of everyday life. So we wanted to reflect these self-moment times in our designs.
We started with market research, we found out that most brandings are similar in this market and we decided to make a special one to visualize the image of the brand.
After many ideas and sketches, we decided to highlight the idea of "moments". The brand has several signature tea options that match your day-times and we built our theme on that.
Results
As a final, you can find a warm / intense / alive look. This explains the intensity of flavors and peaceful environments. Sour, velvet, and sunkiss colors match with the times of the day+flavors. We successfully created the theme for the logo, packaging, and branding.
Bonus idea: We surprised the brand with a tassology (fortune reading through tea leaves). It gave a richer look to the brand and a playful opportunity.
